It would be pretty easy for the football club to offer a rail travel add-on to match tickets, sold through their website. A special price for a ticket valid on a pre-determined list of trains - say 3 or 4 nominated trains each way, agreed upon by the train company based on what they can offer and at what prices. This would drive sales and offer marketing and partnership publicity for the train operator and would give football attendees the lauded 'fair deal' because in the event of late-notice changes, the nominated trains can modulate to suit, with no additional fees charged. One would expect the price to be at a mid-point between the current cheapest flexible return and two relatively cheap Advance tickets. In the case of Newcastle to London as mentioned by another poster this could be around £85 return. Certainly not bargain basement - but a good deal on fast trains. Do football clubs contribute financially to this sort of thing themselves? If so, lower prices could be feasible.Not sure what can be agreed that has any substance. Fans usually get there and train is just one option
Various kinks would remain to be ironed out such as an agreement on what to do if changes to schedules risk passengers being stranded, and also how many stations to offer the travel add on from. Ideally, a transfer by Metrolink, London Underground etc could also be added on but again this isn't without difficulties. Issuing an actual ticket this way is easy now though on most routes as it can simply be be a barcode, issued at the same time as match tickets.
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