Why is East Coast buses not Lothian Country?
This has been covered before.
First we need to distinguish between Lothian Country Buses and Lothiancountry, then we can discuss why EastCoastbuses isn't Lothian Country Buses or Lothiancountry.
East Coast buses was set up to take over First East Lothian routes and the previous Lothian Country Buses routes. Now, previous Lothian Country Buses was just a small (2 routes, no depots of their own) brand operated on its own license, which for sometime hadn't operated on its own license. There's a bit of a grey area there I don't know the full ins and outs.
East Coast buses was set up as a new company and was given a dormant operators license, which Lothian used to use for another brand, maybe the Airport shuttle transits, I can't remember.
To appear above board etc, East Coast buses had to be somewhat distant from Lothian buses. Hence it being a new company on a dormant license. At first East Coast only ran routes like the X7, 124 and schools. It very quickly gained the 104 and 113 after an investigation. Other routes were added and taken away through the companies growth. Merger and takeover complete.
Once the 104 and 113 transferred from Lothian Country Buses, the brand was dead.
When the 43 started, it ran on the Lothian buses license. This allowed management to keep a close eye on the service, from Central and give it a distinct brand - it would also mean if any Lothian buses vehicles had to cover any services, they wouldn't necessarily need to display "on hire" notices. It also cut down on dead running.
Whilst this was going on, a new company was set up called Lothiancountry, serving West Lothian, sharing the same livery as used on the 43. The 43 remained on the Lothian Buses license for some time, remained at Central and utilised Lothian Buses drivers.
Once Lothiancountry got its own depot, all their services moved from Longstone to Livingston, as did the 43 from Central, which at this point transferred license.
Long story short. Lothiancountry as is, could still hang in the balance, there are after all two larger operators in West Lothian now.
Pre covid, East Coast buses made good profit. Why taint an operator thats making good profit with potentially services that could plumit? If Lothiancountry services go down, they could have taken East Coast services with them. Services that provide vital connections for people in distant areas.
Besides, East Coast buses regularly visit the coast, hence the name East Coast. None of the Lothiancountry services go near the coast.