A fair few years ago, long before Alex Hornby joined Transdev, they renumbered most, if not all, of the local services in Burnley and Harrogate. They went from one and two digit numbers to three for some unfathomable reason. Obviously this made things a lot more complicated, and they soon went back to the old numbers. 1 became 101, 2 became 102 for example.
If they use some sort of logic with the renumbering, e.g. XX1 becomes R1, XX2 becomes R2 it wont be so bad. However because the route numbers cover such large range it is bound to cause confusion amongst the elderly regular passengers who have been used to catching the 462 for years. R6 will mean nothing to them, nor will a fancy new brand. In the same respect, a new route number wouldn't entice me out of my car onto the bus either. A tidy, clean, reliable bus service would though.
Whilst all these Rosso brands are claimed to have increased patronage, is this just down to the fact that since Transdev has taken over the service has become a lot more reliable, or is it down to the fact that buses are painted different colours and the 464s now resemble Dolly Mixtures? I'd say a lot of it is to do with the former. I could be wrong however.
I personally think that Blazefield Holdings had it relatively sussed with a standard and unique livery on a modern clean fleet, and route branding on top of that where required and/or one flagship route (X43 Burnley, 36 at Harrogate, etc). This works a lot better than having a lot of confusing brands where branded vehicles often find themselves off route. The X41 in Blackburn has seen RedEx branded deckers, yellow and blue Lancashire United and blue and blue Blackburn Bus Company brands on it on a daily basis. Not that amazing really, is it? Harrogate is fairly unique in that most of their buses are in the same base livery, aside from 36 and PotN, so if a bus appears off route it doesn't look too much out of place. Same with Coastliner to an extent.
There's no denying though that some of the schemes Transdev are doing to get people onto the bus works, and works well. The 36 in Harrogate, and the Sunday Freeway services in Harrogate (and Rosso on the Red4). I'd be highly surprised if these don't increase passenger numbers in the long run. Well, in Harrogate at least. The Red4 seems to be struggling by all accounts.
Obviously not everyone agrees, and thats fine I don't expect them to. And some people will probably think I'm 'Transdev bashing' and thats fine too I guess, but I'm not. It's just my opinions. Think what you want.
As for Alex Hornby, I've only met him in person a couple of times. Had a brief chat, seems decent enough. I've not had any bad dealings with him or his 'minions'/senior management so can't comment. In fact, most of my contact with Transdev has been complimentary, only once sending in a complaint but even that was more of a suggestion regarding a less than ideal bus stop location that drivers often don't spot.