If somebody has the ability to restrict themselves to off-peak fares then they can choose a less flexible ticket, no? E.g. the Lumo & GWR only fare, available anytime single at £102, including the tube transfer. https://www.brfares.com/!faredetail?orig=BRI&dest=NCL&rte=2021&ldn=1&tkt=SDSWell, yes it does - to an extent. I'd say having a sensibly priced layer of off-peak fares is an important part of a national transport system that enables people to go about their business and is worth subsidising.
£102 is 26p/Km (using the direct distance). Comparable to the Netherlands's standard rate!
It doesn't try and have it both ways, it's because you only need a few people to use them for the fares to be very valuable, whereas you need more people to use cheaper tickets to achieve the same profit. It's not having it both ways - it's maximising yield while offering a broad service.But we're told that barely anyone uses the overpriced anytime fares, so it won't make that much difference anyway.
The railway establishment tries to have it both ways:
"Oh, don't worry about the overpriced anytime fares, hardly anyone buys them anyway" but try and get rid of them and they scream blue murder.
It depends how much value you place on each of your time, utility, comfort and carbon footprint. However just because you don't like a coach for that length (I do sympathise FWIW) doesn't mean you are "forced" to fly - you choose to because you place higher value on your time and comfort than your carbon footprint.Nine hours....probably fly in three even with a connection!! £38.80 isn't bad, but I don't think I could cope with that length of time on a coach. However I understand Flix (who probably don't do that route) allow one to buy the seat next to you if available for a reduced cost, much more bearable!
What would be an ideal solution is for XC to run longer trains on their routes, so that they can offer a greater amount of lower-priced advances while maintaining high-yield fares at the end.