Looking at it cynically, it really does seem like every effort is being made to keep the costs high and revenue low in order to justify closure...
Given how people are starting to protest against Ryanair and every new hidden charge (or, sneaky, charge if you want to put it that way), you'd think that everyone would be trying to take advantage of that situation.
Ryanair wouldn't hesitate to do the same the other way around.
Low cost airlines are becoming less low cost all the time, with the odd amazing deal to keep those headline figures. As more and more people realise they aren't paying those figures, they may well be the perfect audience to entice away to rail, or indeed ferries.
Given the cost of petrol, I'm also surprised we aren't seeing demand for more ferries to Europe from Newcastle, Harwich etc too.