Because, we'll play the taking an unprecedented step that no-one else is doing and distancing ourselves from our First Group owners by recalling ourselves after the once great GWR. But we'll still stick part of First on there twice, just to give remind ourselves that we're still part of First. FGW had one on each Coach, why add two? And GNER never advertised itself as part of Sea Containers, VTEC never advertised itself as part of Stagecoach, Southern / SouthEastern / LM hasn't stuck part of Govia on anything but some of the timetables, and even Firsts own Buses of Somerset doesn't have part of First Bus stuck on it. If they're going to use the distancing formula, why bother connecting yourself to the subject or company your distancing yourself from twice? We have differing opinions, I feel that the rebranding is pointless and unnecessary, you clearly think it'll work and want it, ok?!