All that I can say is that looking at the industry currently, there is proof that if the right people are in charge, buses can get decent use.
Arriva hasn't put anything really in and hasn't got much out. Centrebus has ran mostly tenders and accross their business, there isn't much of a growth mindset. Infact, most of the network is tendered and commercial sides not changed very much. From what I can see of Centrebus as well, they hardly put in a lot of money either so again, get little out.
I'm not saying that anyone else would do better but there is certainly potential to get more out of the network. Uno didn't need to be created and if the competitors were good enough, Uno wouldn't be as big as it is since the unis would have opted for others as the contractor for routes. That said, the unis there haven't been fair really either seemingly banning other operators from the grounds which could be a big difference between being viable and not.
I have to disagree with you on the Stagecoach comment. That is very much down to local management. Some local management with Stagecoach are dismal and have missed many, many commercial opportunities. I speak from experience with some Stagecoach management. The bosses tend to do very little unless they think they can gain mega bucks basically overnight. Minimal effort, maximum reward.
Just because the other operators said that they weren't looking for expansion into the area, that could be down to many reasons. There is no point in anyone starting up there when the network is so saturated by another company, the tickets wouldn't be value for money and don't forget, Arriva play silly sods when it comes to competition running buses all over the place just to try and make you give up the network so eventually, you could have paid up for a bus network and then Arriva take it all away from you by competing. Nowadays, Arriva don't care and so the market in these towns is very different and has been killed off by Arriva and their decisions on investment.
If someone was in there with the right attitude and it wasn't overseen by Arrivas silly head office, it wouldn't be half a bad. Arrivas management cause about 90% of the issues. Put the right people in the right places, listen to the passengers, put the work in to resolve the issues, you get rewards. Arrivas management have no accountability. They make decisions then hide away in their offices then don't come out until it's time to promote something. Until Arriva start listening to passengers and management are held accountable to the passengers, nothing will change.
Someone else would have done better with the right team and right investment. Sorry but they would.
The Herts and Bucks area has been difficult operating territory for over 50 years. London Country was hugely loss making and struggled more with that area than probably anywhere else.
London Country NW was sold to its management and within a couple of years was teetering on bankruptcy when bought out by Luton & District.
London Country NE was the last National Bus subsidiary to be sold and AJS only stepped in because nobody else wanted it. AJS struggled with it, Blazefield struggled with it, Arriva have struggled with it - sorry, you can't just say "it's poor management" - there have been far too many different managers for that to be a credible explanation. Independents have come and gone in the area over 40 years - Jubilee Coaches, Welwyn Hatfield Line, Bee Line Buzz (Harlow) all of whom have tried to build up networks and ultimately failed. A few independents have survived holding small numbers of routes over the years, most of these operators have disappeared as well (Seamarks, Buffalo, Smiths Buntingford, Reg's, Sampson's, Golden Boy) - and of those who've survived they've generally retreated into the private hire coach market.
I don't doubt in some areas Arriva have thrown away what could have been good operations, so have First. But I don't accept Herts / Bucks falls into that category. There are just too many other factors which don't support that argument.
I dont think First has that many if any basket cases left? they do seem to have turned a conner. First wouldn't be allowed Arriva's Colchester and Southend operations ( would say Go-ahead has a better chance) , since there in competition its also why Leicester is no go.
To be fair Arriva isn't a basket case over all, it has some good operations and with a bit of TLC could easily make good returns.
First would be allowed Colchester and Southend if no other operator expressed an interest. The precedent was set with the sale of Sovereign to Arriva - the Competition Authorities won't have a problem with a monopoly if other companies don't object.