Yes, and I guess they're hoping that now the press has talked of journeys to Holland and Germany, but not until 2013 (or maybe 2012 which could be nothing more than a special service for the event only), people can see that they can actually go there now - albeit with a change at Brussels.
I did laugh when I got my ES yesterday, but it makes sense to cash in on the publicity that DB got (and they got a lot) from a business point of view.
To be fair, they have been advertising these destinations for a lot of the summer on posters all over the place.
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Looking at that picture and the man in the wheelchair got me thinking that possibly seventy years ago he was fighting to keep the Germans out of London...
Don't worry, the Germans will still have to get by the infamous St Pancras RPIs that take no prisoners!