Not a good start from First Group, before the contract was even signed its emerged theyve been skimming the advertising contract. A portion of the £7m they pledged to spend advertising the West Coast had been allocated to advertising of the First Group itself and not the rail franchise alone. Labours naturally 'outraged'. The franchise will be cross financing advertising for the rest of the First Group companies (advertising the holding group itself and by extension other rail and bus operations) from the bottom line of the West Coast rail franchise.
I'm outraged too! Shocking!
I can't imagine Virgin
EVER advertising anything but one single business.. imagine an ad featuring trains, planes and even the odd balloon thrown in? Quite hard isn't it because it's never happened!
Luckily, it's not something Virgin would ever dream to do either!
Shame on First!
I think we all get it now.
Virgin = big name, nice boss, friendly brand = Good guys.
First = Who, foreign boss, brand associated with buses = Bad guys.
Government = Tory = Clearly corrupt, no doubt took backhanders, just more rich people looking out for other rich people, so much for all in it together.
Thus, we can conclude the following outcome, as voted for by the general public in pubs up and down the UK:
Virgin gets given the franchise and compensation (paid for by First, as they can afford it anyway).
The Tories are booted out of power and Labour come back in to fix things by ramping up spending.
Labour imposes a huge windfall tax on First.
Labour then proposes renationalisation.
Labour then does sod all to renationalise.