easyBus will start a new service between Heathrow and Shepherd's Bush from 1 July. Fares will generally start from £2 but as an introductory offer all fares are 50p or £1 for travel 1-14 July if you book by 11 June. There is a 50p booking fee unless you have Maestro. This is the first easyBus service that is fully within the TfL area. If you have to pay at least £2 normally, it is clearly not great value compared to the Tube, especially if you have to get the Tube on from Shepherd's Bush. The off-peak Tube fare from Heathrow to Zone 1 is £3.10 and it is £2.30 from Shepherd's Bush to Zone 1.