Won't be difficult for XC to cut journey times, they merely just need to reduce station dwell times.
Unfortunately it's not that simple. Longer station dwell times have been built into the XC timetable for two reasons:
1. the slam doors on the HST trains take longer to close than automatic doors, even with despatch staff on the platforms to make sure they are all closed. Hence longer dwell times need to be built into the timetable.
2. The trains get regularly delayed - and because XC do not run on a simple dedicated network of their own everyone else's delays have a knock on effect on them. There are so many potential bottlenecks too. Sometimes an incident in Scotland will delay a unit that is supposed to meet timetable requirements towards the south coast on the same day.
Occasionally, XC are able to use a spare standby unit to start the service afresh from Birmingham New Street, and terminate the stranded train earlier, but the most common way for XC to recoup the delays is to put lots of padding in the timetable with longer station dwell times that can be reduced if the service is running late.
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To be fair, they are operating according the franchise specification. If they flouted that it would be understandable to have a good moan about XC but they aren't, so it's difficult to be too critical. I think you'll find that the attainment of profits usually takes precedence over just about everything in most companies !
Just because it's operating within the rules doesn't mean it's acceptable in the court of public opinion.
MPs found that to their cost when they claimed that some of their expense claims were allowable within the rules.
Other large international companies have also faced significant criticism for not paying any UK tax on huge amounts of UK sales - despite complying with international tax law.
I agree XC operate to the franchise specification but that's no consolation to any passenger who regularly suffers from the over-crowding.
Some of the scenes I have seen on XC services from Birmingham New Street are like something from a third world country.
People shouldn't need to resort to sitting in luggage racks as a matter of routine. I regularly see elderly people who are struggling to stand and are stuck in the vestibule area standing with 12 other people, because there's no room to move anywhere - and in the main part of the coach all seats are taken and there is no space in the gangway because that is full of standing people too.
......and all the time XC have 2 or 3 HSTs parked up in sidings because the franchise doesn't insist that they are used.
The new extended franchise and the additional seats are hugely welcome - I'm not really sure they're enough.