If I was McGills, I would be looking very closely at the Livingston depot, and be asking two questions:
A: Is it worth trying to fight on?
B: Or is better to just move Bright bus to smaller complex within Edinburgh and just give West Lothian to Lothian.
If they cut and run, they get to keep the money spinner and also cut out alot of losses. I'm sure the drivers could easily be transferred to other depot or even Lothian Country.
They is no point trying to fill a sink hole if the money could be better spent in Forth Valley area.
I think if they can strip down to what they can actually run they may do well in Livingston. Numbers have definitely been back up recently on all the buses I’ve been on/seen. The X22 for example now seems to pick up a lot at Hermiston P&R, which it never used to.
If they quickly rebrand the fleet at the very least they can shed off the bad rep that First had in the area.
As noted above my concern would be higher fares would put people off when there is competition. First have, despite some people’s perceptions, always been fair in their pricing and have (even pre-Lothian) reduced fares when they could, unfortunately locally they’ve always been compared to Lothian’s flat fare system.
Where McGill’s could do some work is trying to claim back some of the casual passengers in the area. First’s singles have in recent years got very high and people who maybe aren’t as familiar with their day ticket offerings are put off immediately. I know it’s to do with the concessionaire scheme but they maybe need to do something like Stagecoach’s day returns (which I’m some cases in the past was cheaper than their singles)