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I totally agree, it is a big concern if this gets onto the Southern Part of the route. If it is implemented on this part of the route then the big winners are the ticket splitting websites. I wonder if we will see some partnerships such as EMR / Northern with new "off-peak fares via Sheffield", but then we really are in a 2 tier railway. (Ignoring the fact the EMR probably don't have enough capacity to start trying to take on passengers priced off LNER on the MML)It's probably more that most people who do London to Edinburgh do buy Advances because it's such a long journey so multiple trains are unlikely to be applicable to most peoples' needs. Along similar lines I've used them to Penzance because it's such a long journey that there's less need for flexibility, and if you're using the Chieftain there's only one train anyway!
Start applying this to Leeds, Donny and the likes and the game is rather different, though. Imagine it applied to London-Birmingham! (Well, WMT and Chiltern would certainly be cashing in if they elected to keep their walk-up fares).
The biggest issue with it, though, isn't the loss of the actual Off Peak ticket, much as it's an issue to me as they're my preferred ticket. The biggest issue - and the whole purpose of doing it - is to remove the capping effect the Off Peak has on Advance fares which prevents them whacking people travelling at busy times like Friday evening and Sunday afternoon as well as school holidays with £150+ singles.
I must admit a lot of this is a result of the LNER ticket restrictions on the "super-off peak". Leaving after 0930 and not available between 1500 and 1900 has created a peak when people wouldn't really have one. The old BR restrictions seemed to be much better. I know demand has gone up since BR, but the restriction from the departing point is irritating and people need to split to avoid it. But I guess that is a different thread.