A paper written by a 15-year-old schoolboy has sparked debate among leading internet businessmen.
And much-touted services on high-end mobile phones such as video messaging are also of little use to teenagers, because of the high price.
He said that teenagers find it hard to make time for television, and would rather listen to advert-free music than tune into traditional radio.
Even online, his peers find ads 'annoying and pointless'.
No teenager Robson knew reads a newspaper regularly since most 'cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV'.
The only newspapers that are read are the cheaper tabloids and freesheets, he said.
He also declared that most teenagers 'are very reluctant' to pay for music and said while most of his peers have never bought a CD the majority just download tracks from illegal filesharing sites.
The response has been enormous. Weve had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day,
Matthew's report is alarming for media bosses trying to work out how to make money from popular but expensive-to-run sites such as Twitter and MySpace.
http://www.dailymail.co.uk/news/art...rns-internet-bosses-friends-dont-twitter.html
And much-touted services on high-end mobile phones such as video messaging are also of little use to teenagers, because of the high price.
He said that teenagers find it hard to make time for television, and would rather listen to advert-free music than tune into traditional radio.
Even online, his peers find ads 'annoying and pointless'.
No teenager Robson knew reads a newspaper regularly since most 'cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV'.
The only newspapers that are read are the cheaper tabloids and freesheets, he said.
He also declared that most teenagers 'are very reluctant' to pay for music and said while most of his peers have never bought a CD the majority just download tracks from illegal filesharing sites.
The response has been enormous. Weve had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day,
Matthew's report is alarming for media bosses trying to work out how to make money from popular but expensive-to-run sites such as Twitter and MySpace.
http://www.dailymail.co.uk/news/art...rns-internet-bosses-friends-dont-twitter.html